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VAT Reverse Charge


If you are VAT-registered in an EU member state (excluding the UK) and have a VAT registration number, then subject to the conditions as set out in the VAT Registration Agreement, you can submit that VAT registration number for purchasing from the Pride Online Store.

Before submitting your VAT registration number, please read the VAT Registration Agreement. You can only submit your VAT registration number if you acknowledge and agree to all of the conditions in the agreement. For verified VAT customers, when buying from the 0%VAT will be applied directly at checkout.


Fill in your VAT number in your personal account

Make sure that the line has turned green and validation has been passed

Log into your account and check your VAT in the shopping cart

Purchase products from the store and the 0% VAT will be applied at the Checkout page